Everything about this image, in my opinion, is uncomfortable. From the cheesy logo to the vibrancy of the neon colors, this advertisement screams failure. Using complementary colors like purple and yellow are essentially basic, but it clashes violently with the neon blue. The fact that none of these colors are appealing to the eye immediately undermines the message of the ad, which is for a sports bar. The logo is asymmetrical, with the figure on top creating an unbalanced feeling. Also, the football is extended beyond the border of the logo, but there is no other object that does this. The dynamic is nonsensical. Furthermore, the mascot is unsettling because I’m unsure of what animal he actually is trying to be. Therefore, this advertisement is a failed one and the functionality of it is lost.